When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is … [Read more...]

Using Google analytics can be a daunting experience for the uninitiated, and consequently many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the first step understanding how and why … [Read more...]